A digital, online tool that is designed to teach marketing strategy concepts such as brand portfolio strategy, segmentation, and positioning strategies. This tool allows participants to understand the long-term perspective. It provides an extensive understanding of competition and customer needs. Built on a solid theoretical foundation, MarkStrat enables managing the ‘Marketing’ function as a profit center. Designed for academic and executive education, this tool allows the user to learn strategic marketing concepts, experience essential marketing tools, and do a detailed market and competitive analysis. This platform is available in three versions to cover industry-specific challenges — the perfect simulated management game for Indian Business schools and marketing courses.