Providing students with real-life business experience for better learning, Globus Strategy Game is a web-based virtual business simulation that enhances overall business understanding and marketing strategies. It also provides a holistic strategic simulation and competitive analysis that helps in long-term planning and execution. Participants manage a virtual company while competing in a global marketplace. All participants start with equal sales volume, global market share, revenue and profit, and during the game have to provide reports on competitive intelligence and company operations. Any decision taken is spread across different functions impacting sales, revenue, profit, EPS, ROE, etc.

Participants focus on enhancing market share while strategically crafting competitive strategies for over ten years. The instructor has the flexibility to make the game dynamic by modifying settings related to cost, exchange impact, sensitivity to demand factors, etc.

Beneficial to students pursuing General Management courses, strategy courses, preparing for placements, as well as a team-building and leadership exercise.

The game inculcates strategic thinking, thereby understanding power play within and between the organization. The competitive nature of a strategy simulation arouses positive energy and steps up the whole tempo of the course.