“If you don’t Try, you will never Know”

MarkStrat, by Stratx, helps MBA students to become effective strategic marketers by trying their skills in real-time scenarios. It enables them to test strategies, take risks, come up with innovative ideas and implement them. Most importantly its learn by doing.
MarkStrat is being used by 80% of the leading B schools globally and in India. The product has been implemented successfully for more than 30 years now.
It deals with the key concepts of
  • Brand portfolio management
  • Segmentation
  • Positioning strategies


The user experience for Markstrat involves
  • Manage established & emerging markets
  • Conduct market and competitor analysis
  • Essential marketing tools
  • Sales and distribution strategies
  • Product portfolio and launches
  • Research and development projects


Its available in three versions
  • B2C – Durable Goods
  • B2B
  • B2C – Consumer Goods


The key benefits for a user are
  • Learn strategic marketing concepts
  • Experience essential marketing tools
  • Master market and competitive analysis
  • Management and organization skills


Do contact us or call us (+91-968 988 9311) for purchasing Markstrat or for any queries you may have regarding it.
For more info, visit http://web.stratxsimulations.com/simulation/strategic-marketing-simulation/