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GLO-BUS


Globus is a competition-based strategy simulation game that is delivered online and features automated processing of decisions and grading of performance.

About Globus

GLOBUS is a leading strategy simulation, has been played by 30,000+ MBA and undergraduate students at 250+ universities in 20+ countries across the world. GLOBUS is the only strategy simulation where a senior member of the simulation author team is also a leading strategy textbook author, Dr. Arthur A. Thompson, Jr.

Overview of Globus

In Globus

  • 1 to 5 class members are assigned to run a digital camera company
  • The company produces and markets entry-level and upscale, multi-featured cameras and competes head-to-head against other companies run by other members of the class. As many as 12 companies can compete in a single industry grouping
  • The companies compete in a global market arena, selling in four geographic regions—Europe-Africa, North America, Asia-Pacific, and Latin America

    The co-managers of each company are responsible for assessing market conditions, determining how to respond to the actions of competitors, forging a long-term direction and strategy for their company, forecasting upcoming sales volumes, and making decisions relating to the various functions of business.

    Each company’s performance is based on a balanced scorecard that includes brand image, earnings per share, return on equity investment, stock price appreciation, and credit rating.

    Who can use Globus

    GLOBUS is used at college and university business schools for both graduate and post graduate programs and as a corporate level training and team building tool.


    Benefits of Globus

    There are three exceptionally important teaching/learning benefits associated with using a competition- based simulation like Globus


    • Having class members run a company in head-to-head competition against companies managed by other class members provides a truly powerful learning experience that thrusts class members squarely into an active, hands-on managerial role.
    • The competitive nature of a strategy simulation arouses positive energy and steps up the whole tempo of the course by a notch or two.
    • The automated nature of Globus reduces the time instructors spend on course preparation, course administration, and grading.

    Please visit Globus for more details. For purchase of GLOBUS Contact us