The Business Strategy Game (BSG) is a competition-based strategy simulation game that is delivered online and features automated processing of decisions and grading of performance.
BSG is the world’s all-time leading strategy simulation, has been played by 500,000+ MBA and undergraduate students at 600+ universities in 30+ countries across the world. BSG is the only strategy simulation where a senior member of the simulation author team is also a leading strategy textbook author, Dr. Arthur A. Thompson, Jr.
Overview of BSG
In The Business Strategy Game
The co-managers of each company are responsible for assessing market conditions, determining how to respond to the actions of competitors, forging a long-term direction and strategy for their company, forecasting upcoming sales volumes, and making decisions relating to the various functions of business.
Each company’s performance is based on a balanced scorecard that includes brand image, earnings per share, return on equity investment, stock price appreciation, and credit rating.